Internet marketing is carrying out certain activities that generate sales and/or capture leads from potential customers that are searching on the internet for services or products.
This means getting your website to rank in Google, Yahoo MSN, article directories, blog directories, RSS Feeds, Social Networks, and other search related sites so that appears when a prospective buyer of yours types in a “keyword phrase” that relates to your website.
This is something of a new and mysterious art these days and is a constantly changing playing field . With each passing month there is a much greater need to bring in specialists and consultants that work solely in this arena, in order for companies to be able to get their websites near the top of Google’s search engine results for the keywords that will generate sales and leads. This service is called SEO or search engine optimization. The other way for website owners to get the same results is to arrange for their employees to participate in focused training seminars, or one on one training, to gain the necessary skill sets to do this work in-house
Internet marketing has grown to include pay per click advertising. Ads that are postioned within the results pages of search engines (when you do a Google search , they show up on the right hand side of the page) that are written by advertisers to be displayed on the page when certain keywords or phrases are searched on . Each time a internet user clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes huge revenue .
The next big thing in Internet marketing is the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more lucrative!
There are many companies that specialise in assisting company’s in their Internet Marketing efforts.
